BRANDING
OFFSHORE OVERLAND BLOG
As a consulting project, I created a logo and brand tone guide for a new lifestyle blog. The blog will be home to an array of topics such as fly fishing, cooking, off-roading, and men's style.
LIVE OAK COMMUNICATIONS
As a branding executive at Live Oak Communications, I worked to boost awareness of the agency around campus and to increase internal agency engagement. I wrote copy for promotional graphics, encouraging students to come to our open-houses and to apply to the agency. As a result of the efforts made by my team, the agency saw a 51 percent increase in received applications from fall 2018 and noticed that 57 percent of fall 2019 applications were from new applicants. My team and I also created an Instagram page for the agency,
MCPHERSON CLEANERS
As an account supervisor at Live Oak Communications, I worked to update the overall brand feel of the stores. I wrote creative briefs and copy for Facebook information cards, an in-store poster, and an updated curtain service brochure. I then collaborated with a creative team to make the deliverables come to life. We aimed to create cohesive deliverables with a sophisticated, yet welcoming, brand tone and feel (design work done by creative team).
